Cullen and Enz are named to new outreach positions at Hotel School

By Mark Adams

David W. Butler, dean of Cornell's School of Hotel Administration, named two Hotel School professors to newly created posts this September.

Thomas P. Cullen, associate professor of management and strategy, has been appointed associate dean for industry and international affairs. He is responsible for coordinating and intensifying the Hotel School's global industry outreach. Cathy A. Enz, the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management, has been named executive director of the Center for Hospitality Research. The center focuses the research talents of Cornell's faculty on priority concerns of industry practitioners.

"Throughout the 20th century, the Hotel School has fostered the progress of today's industry through cutting-edge research and instructional programs," said Butler. "These new appointments reaffirm that commitment and will dramatically enhance the delivery of our research and service to the global hospitality industry of the 21st century."

Cullen, who received his bachelor's, master's and doctoral degrees from Cornell, spent 15 years in the hospitality industry, as a member of the team that led the Asia-Pacific expansion of Inter-Continental Hotels; as general manager of the Tokyo American Club; and as managing director of the New Otani Hotel and Garden in Los Angeles, described by Fortune as the best Japanese-style hotel in the United States. He has conducted hospitality management seminars and workshops in 35 countries. In 1982, he spent a year as a visiting scholar helping establish university-level programs in the People's Republic of China.

At the Hotel School Cullen continues to teach a graduate-level course in strategic management. He originated and served as academic director of the Advanced Management Program for senior-level hospitality executives and also teaches courses in the school's Professional Development Program and other executive education offerings. He is a winner of the Hotel School's Graduate Teacher of the Year Award and Cornell's Merrill Presidential Teaching Award.

Enz received her Ph.D. from the Ohio State University Graduate School of Business. She was a strategy development analyst for a major insurance organization and a regional operations manager in customer service and logistics for a large health-care corporation before entering academia.

Her research deals with strategic change in the hospitality industry and building strong corporate cultures through value sharing. She received an American Hotel Foundation award for her coauthorship of the landmark study, "Best Practices in the U.S. Lodging Industry," published by the American Hotel and Motel Association and sponsored by American Express. She is also the author of Power and Shared Values in the Corporate Culture.

Enz, who joined the Hotel School's faculty in 1990, has taught such courses as Strategic Management, Service Cultures and Innovation and Dynamic Management. She is the developer of the Hospitality Change Simulation, a learning tool for the introduction of effective change, and has won both Outstanding Teacher and Outstanding Researcher of the Year awards at the school. She was instrumental in the creation of the school's Master of Management in Hospitality (MMH) professional degree program. She has served as academic director of the Advanced Management Program and has taught executive classes in Europe, Asia and Central America.