March 8, 2006
'Digging for the Truth': Josh Bernstein's passion
He braves crocs in the Amazon to find the real Temple of Doom. He dives Alexandria Harbor seeking Cleopatra's palace. Using Homer as a guide, he sails the Aegean Sea in Odysseus' wake. He treks across glaciers in Patagonia and journeys into the volatile deserts of Yemen. He rappels down a rock face in the Jordan rift valley to find a salt pillar -- or Lot's wife?
Josh Bernstein '93, host of The History Channel's hit series "Digging for the Truth," is a latter-day Indiana Jones. He's also an ardent environmentalist who drives a 1982 Australian-made Toyota Land Cruiser that runs on vegetable oil. And, as a profile in the premiere issue of Men's Vogue reveals, he's a great-looking guy who just may have "the best job in the world."
As the second season of "Digging" opened Jan. 23, even The New York Times gushed that Bernstein "could be the best thing for archaeology since Harrison Ford cocked his hat."
The show, which airs Mondays at 9 p.m., is The History Channel's highest-rated series and is bringing it an infusion of young viewers. The Times reports that "Digging" had 1.4 million viewers last year, with hefty increases in the 18 to 49 and 25 to 34 age groups in its time slot.
To further increase viewing among youngsters, The History Channel is engaging in a comic book promotion of the show, with images of Bernstein in his trademark brown fedora on buses and billboards in New York, Chicago, Los Angeles, Boston, Philadelphia and Washington. The channel also sends weekly educational updates to 125,000 teachers around the country, with guidelines on how the show can help teach history and geography.
In addition to hosting the show, Bernstein is president and CEO of BOSS, the Boulder Outdoor Survival School. He is a member of the Explorers Club and a professional photographer.
Engaging and down-to-earth, Bernstein, 34, grew up in New York City and double-majored in anthropology and psychology at Cornell. He then spent a year in Jerusalem studying mysticism and ancient texts, among other things.
As an undergraduate, "I really liked the Near Eastern studies and Native American courses I took," Bernstein said in an e-mail interview. "I guess I always liked studying global cultures." His advisers were Professors James Maas in psychology, John Henderson in anthropology and Gary Rendsburg in Near Eastern studies. He added, "I really enjoyed my talks with [the late] Mohawk chief Ron LaFrance, who was head of the American Indian Program. Seventeen years later, I can still remember sitting in his office and discussing my dreams."
Despite his swashbuckling TV image, Bernstein says at Cornell he "wasn't a jock" and didn't play team sports. "But I am athletic and enjoy physical challenges," he added. "I love rappelling, diving, horseracing, swimming, hiking, et cetera. I love to bring a little adrenaline and excitement to each show."
He preps before filming the arduous series. "I'd work out once or twice a day, mixing cardio and weight training, and I've always eaten very well -- organic foods, no candy, soda, et cetera. These days, because of the rigorous production schedule, I don't have as much time for my health and fitness, but I still try to work out and eat well whenever I can."
Bernstein's TV success rests on his passion for exploration and fact-finding. "I really just love to travel and explore, to learn from other cultures and bring great stories back for our viewers," he said. "Every adventure has been worthwhile." Pressed, he said: "I have a long, long list of favorites. Favorite archaeology: Egypt. Favorite site: Petra in Jordan. Favorite market: the Grand Bazaar in Istanbul. It goes on and on."
Bernstein auditioned for the hosting role of "Digging" and got the job. His advice for students worried about careers is: "Follow your passion."
"Find something that you would normally pay someone to do, then focus on it and do it well enough that you get paid for it," he advised. "Honestly, I love what I do at both BOSS and The History Channel. The fact that I can now support myself from it is a blessing. It may take you a few years to make it all work -- it took me almost 15 -- but if you have the patience, determination and entrepreneurial spirit, it's the most satisfying work lifestyle you can create."
Bernstein hasn't let his TV stardom and comic book hero status go to his head.
"I don't focus on the 'star' thing too much," he said. "I'm just grateful to do the show and happy that so many people are supportive of what we've all worked so hard to create.
"As for the comic book, I'll admit that seeing myself turned into a comic book hero was a weird experience. I never expected that to happen -- nor did I expect it to be so much like a real comic book! I just hope that I avoid all the bad guys and get the girl in the end. ... We'll see."
Stay tuned, Monday nights at 9 on The History Channel.
Follow the adventures of Josh Bernstein '93
Bernstein digs for the truth Monday nights at 9 p.m. on The History Channel:
Linda Grace-Kobas is the director of the Office of Humanities Communications.
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