While conspicuous consumption is ever present in many aspects of people’s lives in the U.S. there are fewer holidays that exemplify consumers’ willingness to “show off” their wealth as Halloween. This year COVID-19 restrictions may hamper some of that spending, but Ori Heffetz, associate professor of strategy and business economics at the SC Johnson College of Business at Cornell University, says that “socially visible” consumption will continue to be at play in celebrating Halloween in 2020.
